Hospitality marketing & digital transformation
Boutique Hotel SwissHouse
A top-rated family-run hotel in Mariánské Lázně, recognized with the Travellers’ Choice Award. I led its online growth through strategic marketing, system upgrades, and website redesign.
Website
Client
Boutique Hotel SwissHouse
The Challenge
Boutique Hotel SwissHouse, a family-run hotel in the spa town of Mariánské Lázně, sought to enhance its online presence, streamline operations, and increase direct bookings. The existing digital infrastructure was fragmented, leading to inefficiencies in guest communication, booking management, and overall marketing strategy.
How I helped transform the business
From better guest communication to more efficient day-to-day operations — I led the hotel’s digital transformation across marketing, website, and internal systems. Each step was designed to support direct bookings, streamline the team’s work, and deliver a smoother experience for guests.
Website Redesign
Oversaw the complete overhaul of the hotel’s website, emphasizing user experience (UX), search engine optimization (SEO), and conversion optimization.
CRM Implementation
Selected and implemented a customer relationship management system, including vendor selection, project management, custom dashboard setup, and staff training.
Comprehensive Online Marketing Strategy
Developed and executed a plan to boost direct bookings, enhance guest loyalty, and strengthen brand presence.
Marketing Automation
Designed and launched automated email flows to improve guest communication and personalization.
Integration of Key Hotel Tech Systems
Profitroom: Implemented as the booking engine and channel manager.
TrustYou: Deployed for guest review management.
The Result
These initiatives contributed to Boutique Hotel SwissHouse achieving a position among the top 10 hotels in the Czech Republic and becoming the #1 rated hotel in Mariánské Lázně, recognized with the Tripadvisor Travellers’ Choice Award. The hotel experienced increased direct bookings, improved operational efficiency, and enhanced guest satisfaction.
