Brand & Story Positioning

If your brand message isn’t clear, your marketing efforts won’t land.

I help businesses define what they stand for, how they speak, and what makes them valuable — so their audience understands them instantly. Together, we’ll clarify your positioning, tone, and story to create consistent, confident communication that supports growth.

  • Common problems I solve
  • What I do (and how)
  • What you’ll get

Common problems I solve

  • Unclear messaging: People don’t instantly “get” what you offer — or why they should choose you.
  • Inconsistent communication: Your brand sounds different across your website, emails, and ads — which creates confusion and weakens trust.
  • No clear value proposition: You're not sure what sets you apart or how to talk about it.
  • You're too close to it: When you’re deep in the day-to-day, it’s hard to see your brand from a customer’s perspective.
  • Marketing feels generic: You blend in with competitors instead of standing out.

What I do (and how)

Here’s how I help you build a clear and consistent brand story:

●Positioning workshop – We define who you are, what you do, and who it's for — in practical language.

●Messaging audit – I review your current content and identify gaps or inconsistencies.

●Story development – I shape a clear narrative that’s easy to communicate and connects with your audience.

●Tone & voice guide – I create reference points so your brand always sounds like you.

●Application & alignment – I help you apply the new positioning across your website, marketing materials, and campaigns.

What you’ll get

You’ll walk away with a clear, confident brand voice that resonates with your audience.

Clear positioning

You’ll know how to explain what you do and why it matters — in one sentence or one page.

Consistent messaging

All your materials will speak with the same tone and direction — from homepage to newsletter.

Brand voice clarity

You’ll sound like one brand across all platforms — not five people talking over each other.

Stronger campaigns

With clearer messaging, your marketing becomes sharper and more persuasive.

Practical tools

Guidelines you can share with your team, freelancers, or agency partners to keep things aligned.

How collaboration works

01

Brand & content review

We analyze your website, materials, and tone of voice.

02

Workshops & research

I help you define the essentials: mission, audience, tone, and story.

03

Development

I shape your messaging and positioning into practical tools.

04

Delivery & application

You receive messaging documents and support applying them to real content.

Latest work

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Struggling to explain what makes your business different?

Let’s shape a brand message that’s clear, confident, and consistent — so more people say “yes.”

Let’s define your story