Marketing & Product Strategy

Strategic clarity that connects business goals with measurable action.

I help you translate business goals into actionable marketing or product plans — and bring them to life. Whether you're launching something new, improving how you talk to customers, or looking to stop wasting time and budget, we’ll create a roadmap that supports long-term growth.

  • Common pain points
  • What I do (and how)
  • What you’ll get

Common pain points

  • No clear plan: Marketing and product efforts feel scattered — with no strategy to guide decisions.
  • Tools and campaigns don’t connect: Different systems and teams operate in silos, missing the bigger picture.
  • Too many ideas, no prioritization: It’s hard to focus when everything feels important — but nothing moves forward.
  • Lack of performance insights: You’re not sure what’s working, what’s not, or what to do next.
  • Internal chaos: Manual processes and unclear roles slow things down and create confusion.

What I do (and how)

I turn complex marketing and product environments into clear, manageable plans. That means analyzing where you are now, where you want to go, and designing the steps to get you there — all based on your resources and goals.

That includes:

● Defining your priorities (and what to let go of)

● Creating strategies for content, email, campaigns, or product development

● Reviewing your current tools and channels for alignment

● Advising on CRM, automation, or marketing tech setups

● Helping teams understand the plan and stay focused on execution

What you’ll get

A plan with purpose — and support to make it real.

Strategic roadmap

A clear plan for your team, tools, and tactics — built around your goals

Aligned tools

Recommendations for better use of your systems — or new ones where needed

Hands-on support

I stay involved through implementation, not just strategy sessions

Better decisions

Data-informed insights to help you prioritize what matters

Fewer bottlenecks

Simplified processes that remove friction and save time

How collaboration works

01

Intro call

We clarify your goals, challenges, and current situation

02

Audit & research

I analyze tools, workflows, content, and positioning

03

Strategy proposal

You get a focused, actionable plan to move forward

04

Implementation support

I help your team execute with clarity

05

Ongoing check-ins

We measure, refine, and keep momentum going

Latest work

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Need a clearer path forward?

Let’s define your priorities, fix what’s slowing you down, and build a strategy that works.

Start the conversation