B2B marketing & product communication
Balíkobot
A logistics tech platform that connects businesses with carriers and streamlines shipping through automation and integrations. I helped shape its B2B marketing and led the creation of three key web platforms to support brand visibility, client acquisition, and product adoption.
Website
Client
Balíkobot, s.r.o.
The Challenge
As a fast-growing scale-up, Balíkobot needed to raise brand awareness in a highly fragmented market, communicate complex value clearly, and support sales through digital tools. Their tech solved a real problem — but it wasn’t always easy to explain. They needed a clear voice, better content, and marketing that reached the right decision-makers.
How I helped support growth and scale
I built a marketing foundation that helped Balíkobot explain its complex tech simply, reach the right decision-makers, and turn interest into adoption. From targeted campaigns to structured websites, every piece was designed to support business growth — with a clear message, a strong online presence, and tools that made onboarding easier for clients.
Platform Design & Management
Led the structure, content, and design of three key platforms:
- Balikobot.cz – Main corporate site
- Lockers.ai – A new platform for locker-sharing between carriers
- Ceskalogistika.cz – Data-driven microsite to support thought leadership and brand authority
Launch Support & Analysis
Conducted market research, tested Lockers.ai functionality, and supported its successful launch with clear communication and positioning.
B2B Marketing Strategy
Built campaigns using PR, Facebook, and retargeting to reach logistics and e-commerce leaders.
Content & UX Coordination
Worked with copywriters on messaging, content clarity, and structure to align with user needs and business goals.
The Result
The company’s presence and clarity in the B2B logistics space significantly improved. Web platforms became central to product adoption and client onboarding, while targeted campaigns supported ongoing lead generation. Internal teams gained clearer tools for telling the product’s story — and clients understood its value faster.
